How to Stand Out in a Crowd of Competitors

  • By David Greenberg
  • Posted October 10, 2017
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How to Stand Out in a Crowd of Competitors

For small businesses, it can be difficult to differentiate yourself from the competition and build a unique identity. Successful differentiation begins with an effective branding strategy. Here are key ways to help your company stand out from the crowd: Customer Service: Whether you are in the service industry or not, the importance of happy customers […]
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  • By David Greenberg
  • Posted October 2, 2017
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HOW TO MAKE A LITTLE ADVERTISING GO A LONG WAY

While advertising is sometimes considered one of the larger marketing initiatives a company can take on, it does not need to be that way. Whether you have a large budget for advertising or a small one, a little advertising can help your company in a huge way. Advertising will help you increase business and ultimately […]
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  • By David Greenberg
  • Posted September 25, 2017
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The Infallible Guide to Content Marketing

Content marketing is one of the most important aspects of your organization’s strategy when making connections is your primary goal. No matter what platform you’re using for messaging, content is key when establishing and maintaining your audience’s loyalty. Content marketing does not need to be a complicated process. Following the steps below will help you […]
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  • By David Greenberg
  • Posted September 19, 2017
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PLANNING FOR THE FUTURE

It is never too early to start planning for your company’s future. We are already nine months into 2017 and before long people will be thinking about the holidays – Halloween, Thanksgiving, and the winter holidays. Before you know it, January 1, 2018 will be staring back at you. Planning ahead for your company’s advertising […]
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  • By David Greenberg
  • Posted August 18, 2017
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The Rights and Wrongs of Marketing

Beyond traditional marketing outlets (print, radio, TV, online), your company may also want to utilize online or print directories and working with various groups in the community to get your name out there. These various groups can include nonprofits or other organizations based on your company’s interests. When outlining your marketing budget, find one or […]
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  • By David Greenberg
  • Posted August 7, 2017
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Handling complaints

How you handle complaints is one of the most important parts of your marketing efforts. Give attention to every message that customers send. If they have taken the initiative to reach out, your business should take the time to respond to both positive and negative comments. Oftentimes, a negative experience can be salvaged and turned […]
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  • By David Greenberg
  • Posted July 17, 2017
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Shareable Social Media

In our last article, we talked about some effective social media marketing strategies. This week, we wanted to share with you a more in-depth explanation of how to make your social media posts shareable. Most importantly, your company must first recognize which writing styles work best for each social media site. The content you are […]
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  • By David Greenberg
  • Posted July 11, 2017
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How to Become a Pro at Marketing on Social Media

In order for your company to reach its full potential, you need to devote attention to your marketing strategy. When you make it a point to inform your customers about your products and services, your business is likely to increase its support and attract the appropriate audiences. One of the easiest (and cost-effective) ways of […]
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  • By David Greenberg
  • Posted June 7, 2017
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A Great Design = A Great Business

Creating a central design for your business turns your mission into something that is tangible and visually pleasing for your audience. A great design is one that captures your audience’s attention immediately and effectively communicates a message. Below are some things to keep in mind when formulating ideas for your company’s main design: Make sure […]
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  • By David Greenberg
  • Posted June 1, 2017
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Maintaining a Strong Social Media Presence

Social media plays such an important role in the way your company will be perceived. Effectively communicating your message and connecting with your target audience isn’t always easy. Below are some tips to help make your presence on social media as powerful as possible: Have a clear and consistent tone of voice on each of […]
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