A Great Design = A Great Business

  • By David Greenberg
  • Posted June 7, 2017
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A Great Design = A Great Business

Creating a central design for your business turns your mission into something that is tangible and visually pleasing for your audience. A great design is one that captures your audience’s attention immediately and effectively communicates a message. Below are some things to keep in mind when formulating ideas for your company’s main design: Make sure […]
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  • By David Greenberg
  • Posted June 1, 2017
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Maintaining a Strong Social Media Presence

Social media plays such an important role in the way your company will be perceived. Effectively communicating your message and connecting with your target audience isn’t always easy. Below are some tips to help make your presence on social media as powerful as possible: Have a clear and consistent tone of voice on each of […]
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  • By David Greenberg
  • Posted May 22, 2017
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What defines a good website?

Your website’s structure plays a huge role in creating clear paths for your online visitors that will enhance the experience. The navigation of your website is the clearest indicator of what your company’s primary focus is and what you do best. Good website design is backed by strategy. While new innovations in creative design are […]
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  • By David Greenberg
  • Posted May 15, 2017
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How to Make Your Marketing Work for You

The heart of your business’s success is tied directly to your marketing techniques. Developing a successful marketing plan has become increasingly difficult due to the constant stream of advertisements that we are exposed to each and every day. As a result, the ability to capture and maintain your audience’s attention should be at the forefront […]
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  • By David Greenberg
  • Posted May 2, 2017
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REASONS TO REBRAND

Making the decision to rebrand can breathe new life into your company. While the decision to rebrand is not always an easy one, with a solid marketing strategy, you can give your business the fresh start that it needs. Enlisting public relations and marketing professionals during the rebranding process can help you define your new […]
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  • By Marcia Greenberg
  • Posted July 21, 2016
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Advertising Media: What’s Right For You

Most businesses know that advertising will benefit their company. But, it can be overwhelming to decide the media that will get you the biggest bang for your buck. Here are the basics of the most common ways to advertise.   Newspaper Advertising through the news isn’t anything novel, but it’s a tried-and-true. There are certain […]
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  • By Marcia Greenberg
  • Posted July 6, 2016
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Blogging Basics

Blogging is a great way to promote your brand and humanize your company. But, for some it can seem like a daunting task to begin. Here are some tips to help you get started.   Pick a platform For most blogs, there is no need to pay the big bucks. There are plenty of free […]
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  • By Marcia Greenberg
  • Posted June 22, 2016
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Facebook And Your Business

It’s the world’s most popular social media. Over a billion people log in to Facebook everyday – including your potential customers or clients. It’s important to use this social media tool correctly to reach your target audience. And to not just reach your target audience, you want to capture their attention in a meaningful way. […]
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  • By Marcia Greenberg
  • Posted June 14, 2016
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Advertising: Do You Need It?

  Running a business includes a lot of expenses. For some, advertising may seem frivolous and unnecessary. However, this couldn’t be further from the truth. Investing a little in advertising can bring your company to the next level.   Brand Awareness   We’ve discussed previously the importance of creating a strong brand. The more familiar […]
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  • By Marcia Greenberg
  • Posted June 8, 2016
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Email Newsletters: The Dos and Don’ts

Email marketing is a tried-and-true method of reaching your target audience. But these days, people are constantly flooded with an array of emails. Make your e-newsletter stand out from the rest of the inbox. Capture your readers’ attention, even on their busiest of days.   Do: streamline your content Users are more likely to click […]
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