Embrace the structured marketing plan to do big things for your brand

If you’re having trouble getting clients to hire your services or customers to buy your products, you’re certainly not alone. The good news is that a structured marketing plan could solve your problems by building your brand over time. Here are a few ways to quickly and inexpensively adopt a marketing plan:

1.    Maintain an active blog.

Keep the conversation consistent by posting weekly industry updates, tips and organizational updates. Comments and social media shares allow readers to engage with your organization in two-way communication, which will keep them interested. Sharing your expertise is the first step toward expanding your client base.

2.    Use LinkedIn to your advantage.

Optimizing your LinkedIn profile will position you as an expert in your industry and an innovation leader. LinkedIn can connect your organization with potential clients directly, so make sure your profile is up-to-date and accurate.

3.    Emails go a long way.

Stay on your audience’s mind by using the power of email marketing. If you can create catchy headlines, include meaningful content and maintain attention with eye-catching graphics, your audience will be more likely to open your emails on a regular basis. Your credibility and expertise will also shine through, making you a top choice for hire or product purchase.

4.    Draft content in advance.

Scrambling to write an engaging and accurate post doesn’t always work. Have a schedule for when you release blog posts, emails and social media updates so you can stay on track, and so you don’t overwhelm your audience or lose its attention.

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