Social Media: One Piece of Your Marketing Plan

When you create a marketing plan, you don’t want to leave anything out. A marketing plan without a website or with no print, radio or TV advertising is worse than a three-legged stool. It’s a two-legged stool – doomed to fail. The same is true if […]

Posted by Anton Drake
On December 9, 2015
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Dos and Don’ts When Trying to Get Media Coverage

Media coverage is one of the easiest and most effective ways to spread newsworthy information about your organization. And it’s also one of the best and quickest ways to grow your brand. Also it’s free. But getting past the gatekeepers is a challenge. They are cautious. When […]

Posted by Anton Drake
On December 3, 2015
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It’s a Good Time to Review Your Website

One of the things we have been telling clients, potential clients and any businesses looking for an expert opinion is that this is the time of year to plan your marketing strategy for 2016. That’s especially true if your fiscal year and the calendar year are the same. Among the things you need to review is your […]

Posted by Anton Drake
On November 18, 2015
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Don’t Hide for the Holidays

With Halloween just past us, and Thanksgiving, Christmas, Hanukkah and Kwanzaa all ahead, businesses that are not retail oriented often believe it is time to hide. That could not be further from the truth. First of all, there’s no time during the year that you should hide from marketing and advertising. Promoting what you do […]

Posted by Anton Drake
On November 12, 2015
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The Importance of an E-Newsletter

About a year ago, we blogged here bout the importance of e-newsletters being part of your marketing strategy. Now, a year later, we have a half a dozen clients for whom we produce e-newsletters – most monthly but some quarterly. The e-newsletter is one of the most effective tools in your marketing belt. […]

Posted by Anton Drake
On October 28, 2015
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Be a partner with your marketing agency

Surprisingly the biggest objection I hear from people about hiring a marketing agency is not the cost but the uncertainty about how to work with that agency. I remind clients and potential clients constantly that they are the experts in their particular field. They would not hire a plumber to do legal work, or a doctor to […]

Posted by Anton Drake
On October 22, 2015
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It’s Fall – Time to Plan for 2016

We’re finally seeing a change in the weather and before too long people will be thinking about holidays – Halloween, then Thanksgiving and then the winter holidays. That also means it’s time to start considering your advertising and marketing strategy for 2016. In most cases, you have already been hit with opportunities to support many […]

Posted by Anton Drake
On October 7, 2015
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Bringing in More United Way Small Business Partners

Back in May I wrote here about David Greenberg Communications becoming a United Way Small Business Partner. That decision was made for two reasons. First, I knew it was a good thing for us to do for the community. Second, Chris Wells, who runs the United Way Small Business Partner program, is tenacious in her efforts. As […]

Posted by Anton Drake
On September 24, 2015
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Dealing with Customer Complaints: It’s Changed Through the Years

There was a time when customers complained only one way – they came back to your store or office and told you their complaint. And if you were a good business person, you corrected the problem. Beyond that, they could tell their friends about your lousy service. Well times have certainly changed. While customers or clients may […]

Posted by Anton Drake
On September 17, 2015
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Precision Window Cleaning: New Name, Same Great Service

A transition that started back in June is almost complete for our client, Precision Window Cleaning (www.theprecisionwindowcleaners.com). The former Roth Window Cleaning was purchased from Chad Roth by the company’s operations manager, Chris Nickerson on July 1. For Chris, that meant all new responsibilities – primarily going from being an employee to running […]

Posted by Anton Drake
On September 3, 2015
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