Social Media is All About Visuals

  • By Marcia Greenberg
  • Posted April 17, 2018
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Social Media is All About Visuals

Visuals are no longer the future, but the present. In order to stand out among the rest of businesses and companies who are also on social media, it is important to not only create catchy messages, but to accompany those with appealing visuals. The importance of images, videos, GIFs and infographics has been discussed for […]
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  • By Marcia Greenberg
  • Posted April 9, 2018
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What is the new press release format?

Back in the day, a press release was delivered in the form of a 400+ words document filled with photos, CDs, DVDs, brochures and other supporting materials. In other words, press releases used to be one-way, informative documents with a final note inviting readers to contact your brand in case they had questions or concerns. […]
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  • By Marcia Greenberg
  • Posted March 28, 2018
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Integrating Your Social Media Profiles to Your Blog Posts

Social media and blog sites complement each other. Blogging enhances your social media profiles with long-form posts, and social media promotes your blog site. In order to properly create this dynamic between your blogs and your social media profiles, it is important that you follow these steps: The key to knowing if your blog post […]
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  • By Marcia Greenberg
  • Posted March 5, 2018
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Why Use an Editorial Calendar?

Social PR editorial calendars are a necessity in today’s world due to the increased number of media outlets owned by a brand. Thanks to the Internet and social media, many companies and organizations share their messages through blogs, online newsrooms, social media networking messaging, events, email campaigns, videos, promotions and web pages. For this reason, […]
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  • By Marcia Greenberg
  • Posted February 22, 2018
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The Truth About Content Strategy

When it comes to content strategy for websites or social media, many businesses and organizations make the same mistake, which is to share content about them instead of about their audiences. The truth about content strategy in relation to public relations and marketing is that professionals need to share content that their audiences find newsworthy […]
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  • By Marcia Greenberg
  • Posted February 8, 2018
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All You Need To Know About Audience Architecture

Audience Architecture is a concept proposed by Bob Pearson in his book Storytizing. Audience Architecture is the secret to all marketing professionals because it is what will grant success to all the hard work you put into marketing your business/organization online. According to Pearson, “No one can successfully transform communications, marketing or digital-media models without […]
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  • By Marcia Greenberg
  • Posted January 24, 2018
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Eight Tips to Effectively Answering Social Media Comments

It is true that one of our goals as owners of a business or as social media managers is to engage our audiences to the point that they take the time to respond to our social media posts. It is also true that while sometimes those comments are insightful, funny and flattering; some other times […]
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  • By Marcia Greenberg
  • Posted November 6, 2017
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How to Start a Blog in 2018

Blogging has quickly become one of the most popular ways to communicate with customers. It is a great way for your company to express a more creative side while still sharing useful information with others. For some, blogging may seem daunting at first. Follow the tips listed below to get a jumpstart on creating captivating […]
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  • By Marcia Greenberg
  • Posted October 25, 2017
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Marketing for the Holidays and the New Year

As the temperature begins to dip just below seventy degrees and the humidity begins to wane, it is clear that Florida fall is officially upon us. With October coming to a swift end, we are about to enter the thick of the holiday season and before we know it – 2018. Even if your company […]
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  • By Marcia Greenberg
  • Posted October 10, 2017
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How to Stand Out in a Crowd of Competitors

For small businesses, it can be difficult to differentiate yourself from the competition and build a unique identity. Successful differentiation begins with an effective branding strategy. Here are key ways to help your company stand out from the crowd: Customer Service: Whether you are in the service industry or not, the importance of happy customers […]
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