How to make a little advertising go a long way

  • By Anton Drake
  • Posted March 25, 2015
  • 1 likes

How to make a little advertising go a long way

It’s no secret that advertising is one of the larger marketing initiatives you could tackle. With some organizations having larger budgets than others, there is often the issue of whoever can spend more will inevitably make more. Regardless of where you begin, all organizations must climb the ladder of success to some extent. Whatever your […]
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  • By Anton Drake
  • Posted March 18, 2015
  • 1 likes

Why social media is worth your time

With the recent explosion of social media, it’s no longer enough to have a website with effective search engine optimization. Today, organizations should use their websites as focal points and build an engaging presence of two-way communication around them. Social media improves your search engine presence by increasing the number of links that direct audiences […]
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  • By Anton Drake
  • Posted March 11, 2015
  • 1 likes

David Greenberg Communications sees exciting changes and additions

We want to share with you some exciting changes and additions taking place at David Greenberg Communications, starting with new clients. The varied and interesting clients always make every day different for us. A few months back we added Farm Bureau Insurance Agent Casey Hahn. Casey is the epitome of integrity, and you can read […]
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  • By Anton Drake
  • Posted March 4, 2015
  • 1 likes

A foolproof guide to content marketing

Content marketing is one of the most important aspects of your organization’s strategy when making connections is your primary goal. No matter what platform you’re using for messaging, content is key when establishing and maintaining your audience’s loyalty. Though this type of marketing has become a growing trend, many organizations tend to complicate the process. […]
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  • By Anton Drake
  • Posted February 25, 2015
  • 1 likes

How to tackle social media marketing like a pro

Whether you’re mass producing products or working here and there as you take on new clients, you should still be devoting attention to your organization’ marketing strategy. Regardless of your workload, you should be consistently getting the word out about your products and services to increase support for your business and attract the appropriate audiences. […]
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  • By Anton Drake
  • Posted February 18, 2015
  • 1 likes

Need media coverage? Here’s What NOT to do

Media coverage is one of the easiest ways to spread newsworthy information about your organization and one of the fastest ways to grow your brand. Whether you’re looking toward mainstream or beat coverage, effective pitching is a skill worth developing.  Make sure to avoid these situations if you’d like free media coverage: 1.     “Dear Sir/Ma’am.” […]
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  • By Anton Drake
  • Posted February 11, 2015
  • 1 likes

Embrace the structured marketing plan to do big things for your brand

If you’re having trouble getting clients to hire your services or customers to buy your products, you’re certainly not alone. The good news is that a structured marketing plan could solve your problems by building your brand over time. Here are a few ways to quickly and inexpensively adopt a marketing plan: 1.    Maintain an active […]
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  • By Anton Drake
  • Posted February 4, 2015
  • 1 likes

Why email marketing should play an active role in your digital performance

Though email marketing is just one subset of the quickly growing era of digital communications, it’s one of the easiest ways to stay connected with audiences. However, it’s important to understand that email marketing should be used for maintaining customer attention, not as a primary tactic for lead generation. If done correctly, an email strategy […]
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  • By Anton Drake
  • Posted January 29, 2015
  • 1 likes

Why strategic digital marketing will set your organization apart

Many businesses are under the impression that simply having an online presence will bring them success. Without a strategic digital marketing plan, those businesses often find it difficult to stay competitive and reach their true potential. Not only is it important to achieve your organization’s internal goals, but also to actively reach both old and […]
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  • By Anton Drake
  • Posted January 22, 2015
  • 1 likes

What’s the true value of social media?

As we transition into this digital age, what’s all this hype with social media? Does it really help? Is it worth the extra energy? We often see that clients are apprehensive about adopting a social media strategy because they do not see its value; organizations are often judging a campaign based on direct monetary ROI […]
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