A foolproof guide to content marketing

  • By Anton Drake
  • Posted March 4, 2015
  • 1 likes

A foolproof guide to content marketing

Content marketing is one of the most important aspects of your organization’s strategy when making connections is your primary goal. No matter what platform you’re using for messaging, content is key when establishing and maintaining your audience’s loyalty. Though this type of marketing has become a growing trend, many organizations tend to complicate the process. […]
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  • By Anton Drake
  • Posted February 25, 2015
  • 1 likes

How to tackle social media marketing like a pro

Whether you’re mass producing products or working here and there as you take on new clients, you should still be devoting attention to your organization’ marketing strategy. Regardless of your workload, you should be consistently getting the word out about your products and services to increase support for your business and attract the appropriate audiences. […]
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  • By Anton Drake
  • Posted February 18, 2015
  • 1 likes

Need media coverage? Here’s What NOT to do

Media coverage is one of the easiest ways to spread newsworthy information about your organization and one of the fastest ways to grow your brand. Whether you’re looking toward mainstream or beat coverage, effective pitching is a skill worth developing.  Make sure to avoid these situations if you’d like free media coverage: 1.     “Dear Sir/Ma’am.” […]
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  • By Anton Drake
  • Posted February 11, 2015
  • 1 likes

Embrace the structured marketing plan to do big things for your brand

If you’re having trouble getting clients to hire your services or customers to buy your products, you’re certainly not alone. The good news is that a structured marketing plan could solve your problems by building your brand over time. Here are a few ways to quickly and inexpensively adopt a marketing plan: 1.    Maintain an active […]
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  • By Anton Drake
  • Posted February 4, 2015
  • 1 likes

Why email marketing should play an active role in your digital performance

Though email marketing is just one subset of the quickly growing era of digital communications, it’s one of the easiest ways to stay connected with audiences. However, it’s important to understand that email marketing should be used for maintaining customer attention, not as a primary tactic for lead generation. If done correctly, an email strategy […]
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  • By Anton Drake
  • Posted January 29, 2015
  • 1 likes

Why strategic digital marketing will set your organization apart

Many businesses are under the impression that simply having an online presence will bring them success. Without a strategic digital marketing plan, those businesses often find it difficult to stay competitive and reach their true potential. Not only is it important to achieve your organization’s internal goals, but also to actively reach both old and […]
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  • By Anton Drake
  • Posted January 22, 2015
  • 1 likes

What’s the true value of social media?

As we transition into this digital age, what’s all this hype with social media? Does it really help? Is it worth the extra energy? We often see that clients are apprehensive about adopting a social media strategy because they do not see its value; organizations are often judging a campaign based on direct monetary ROI […]
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  • By Anton Drake
  • Posted January 14, 2015
  • 1 likes

How to make your agency experience painless

At first, working with a public relations agency might sound like an intimidating feat. Entrusting your organization into the hands of outsiders requires trust and patience. But rest assured, developing a strong and loyal relationship with an agency would produce better results for your organization. As we learn your preferences, goals and working habits we […]
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  • By Anton Drake
  • Posted January 7, 2015
  • 1 likes

Make 2015 your year for marketing

It’s a new year, which means it’s time to make some marketing resolutions for your organization. Whether your goals involve brand awareness, social media or selling more of your product, all of us could benefit by remembering these three tips: Create a Schedule. Writing down your plan and sticking to it is crucial for maintaining […]
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  • By Anton Drake
  • Posted December 17, 2014
  • 1 likes

Not all stories are worth telling in public relations

Going into 2015, you may be asking yourself, “Does my company really need public relations?” The answer is, truthfully, that an organization of any size cannot hope to thrive in any market without engaging its publics. Likewise, it is just as important to know when public relations efforts would be appropriate and when they would […]
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