Blog

  • By Anton Drake
  • Posted April 15, 2015

Saying Goodbye to Some of Our Staff

The staff at Greenberg Communications gathered at the Bagel Bakery (of course) on Sunday to say goodbye to a few of our members. Belly Zabinofsky, Mary Johnston and Paige Thies are graduating seniors and are moving on to bigger things. Not able to attend, but also leaving us after this semester are Amy Lunak and […]
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  • By Anton Drake
  • Posted April 8, 2015

Shooting with The Best Restoration

We spent Monday morning with our client, Jorge Villalobos of The Best Restoration, shooting for his participation in the GTN Showcase: Home Edition – a new program designed to focus on the home and home improvement. GTN consists of CBS, NBC, My11 and MeTV. The program and commercials, which will start airing in a few months, will share […]
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  • By Anton Drake
  • Posted April 1, 2015

How to live up to your brand’s promise

Branding is about much more than a popularity contest; it’s a proven method to grow your business and expand your relevance within your target audience. With your brand comes a promise of value and trust, and there are three major steps to follow to build that credibility: 1.     Be Unique.  More often than not, audiences […]
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  • By Anton Drake
  • Posted March 25, 2015

How to make a little advertising go a long way

It’s no secret that advertising is one of the larger marketing initiatives you could tackle. With some organizations having larger budgets than others, there is often the issue of whoever can spend more will inevitably make more. Regardless of where you begin, all organizations must climb the ladder of success to some extent. Whatever your […]
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  • By Anton Drake
  • Posted March 18, 2015

Why social media is worth your time

With the recent explosion of social media, it’s no longer enough to have a website with effective search engine optimization. Today, organizations should use their websites as focal points and build an engaging presence of two-way communication around them. Social media improves your search engine presence by increasing the number of links that direct audiences […]
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  • By Anton Drake
  • Posted March 11, 2015

David Greenberg Communications sees exciting changes and additions

We want to share with you some exciting changes and additions taking place at David Greenberg Communications, starting with new clients. The varied and interesting clients always make every day different for us. A few months back we added Farm Bureau Insurance Agent Casey Hahn. Casey is the epitome of integrity, and you can read […]
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  • By Anton Drake
  • Posted March 4, 2015

A foolproof guide to content marketing

Content marketing is one of the most important aspects of your organization’s strategy when making connections is your primary goal. No matter what platform you’re using for messaging, content is key when establishing and maintaining your audience’s loyalty. Though this type of marketing has become a growing trend, many organizations tend to complicate the process. […]
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  • By Anton Drake
  • Posted February 25, 2015

How to tackle social media marketing like a pro

Whether you’re mass producing products or working here and there as you take on new clients, you should still be devoting attention to your organization’ marketing strategy. Regardless of your workload, you should be consistently getting the word out about your products and services to increase support for your business and attract the appropriate audiences. […]
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  • By Anton Drake
  • Posted February 18, 2015

Need media coverage? Here’s What NOT to do

Media coverage is one of the easiest ways to spread newsworthy information about your organization and one of the fastest ways to grow your brand. Whether you’re looking toward mainstream or beat coverage, effective pitching is a skill worth developing.  Make sure to avoid these situations if you’d like free media coverage: 1.     “Dear Sir/Ma’am.” […]
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  • By Anton Drake
  • Posted February 11, 2015

Embrace the structured marketing plan to do big things for your brand

If you’re having trouble getting clients to hire your services or customers to buy your products, you’re certainly not alone. The good news is that a structured marketing plan could solve your problems by building your brand over time. Here are a few ways to quickly and inexpensively adopt a marketing plan: 1.    Maintain an active […]
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