Press releases are not that complicated

  • By Anton Drake
  • Posted December 11, 2014
  • 1 likes

Press releases are not that complicated

The release of a new product, the hiring of a new CEO or a simple community event merits the writing of a press release. The release is a simple communications tool used to grasp the attention of the media, but sometimes an organization can make them more complicated than they should be. Here are a […]
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  • By Anton Drake
  • Posted December 3, 2014
  • 1 likes

8 tips to keep in mind when evaluating your website

Organizations large and small have joined the digital communications movement by launching a website. The question now becomes, “What defines a good website?” New innovations in creative design are constantly being developed, which are guiding the progression of digital media into the future. However, here are 8 constants to always keep in mind when evaluating […]
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  • By Anton Drake
  • Posted November 26, 2014
  • 1 likes

Happy Thanksgiving from Greenberg Communications

Thanksgiving is that point in the year when we start to look back and take stock of what 2014 was like. For us at Greenberg Communications, it was a year of change and growth. Many of us are fond of saying family comes first, and we lived that mantra this year. The result is we have grown and now […]
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  • By Anton Drake
  • Posted November 19, 2014
  • 1 likes

Good Design is Good Business

Effective communication is impossible without effective design. Design takes a central message or idea and turns it into something visual and tangible, which is one of the most successful ways to immediately connect with an audience. Tell a story Good design should not only communicate a message, but also the story behind that message and […]
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  • By Anton Drake
  • Posted November 13, 2014
  • 1 likes

Make Your Social Media Sharable

The key to effective social media strategy is writing innovative and informative content in the appropriate formats. Communications professionals must be aware of the different styles of writing for various social media platforms and be able to adapt their content respectively. Writing effective content is a major factor in producing sharable and likeable social media […]
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  • By Anton Drake
  • Posted November 11, 2014
  • 1 likes

Congregation B’nai Israel Presents Program to Promote Interfaith Dialogue

The world has become increasingly diverse as we continue to transition into a new digital age filled with social change. Though we have seen society begin to promote social acceptance, there should be more opportunities to expand on our communications about social issues. Congregation B’nai Israel, located in Gainesville, will host an evening to promote […]
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  • By Anton Drake
  • Posted November 5, 2014
  • In e-newsletter, format, message strategy, target audience, white space
  • 1 likes

5 Tips to Make your E-Newsletter Work for You

One of the best tactics for organizations (especially new ones) to use is the e-newsletter. Unless you’re spamming your target audience, sending out an electronic update should both maintain the attention of your followers and generate new ones. Because this tactic puts your organization in direct contact with its target audiences, attention to detail is […]
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  • By Anton Drake
  • Posted October 29, 2014
  • 1 likes

Keeping Your Press Communication Professional

A quality press release is the best way to grasp and maintain the attention of the media. Whether you have an event coming up, a new product or a new social change campaign, writing an effective release will increase your media coverage tenfold. If you make sure your newsworthy information is presented in a professional […]
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  • By Anton Drake
  • Posted October 22, 2014
  • 1 likes

Why Public Relations is the Hot Trend Right Now

If you’ve taken a look around the communications industry lately, you’ve noticed that organizations both small and large have taken on some type of public relations strategy. Why is PR becoming such a hot trend? Here’s what PR can do better than a traditional marketing approach: Make a connection. At a time when people are […]
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  • By Anton Drake
  • Posted October 10, 2014
  • 1 likes

The real strategy behind social media marketing

Social media can be an extremely powerful way to connect to your publics. You can both solicit action from your active publics and peak the interest of any latent publics through effective social media. There are countless platforms and strategies to choose from, so how do you decide when and where to post? Here are […]
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