The Real Differences between Marketing and Public Relations

  • By Anton Drake
  • Posted September 9, 2014
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The Real Differences between Marketing and Public Relations

  There have always been blurred lines of responsibility in the communications industry. At a time when there are increased technological influences and a steady decline of traditional news platforms, it is even more difficult to determine who is responsible for what.   How can we clearly define the roles of marketing or public relations […]
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  • By Anton Drake
  • Posted September 4, 2014
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Make Your Marketing Work for You

At a time when we are exposed to hundreds of advertisements each day, grabbing your target audience’s attention is even more difficult. Marketing professionals must mold advertisements to fit an audience’s preferences, which will make those few seconds of information really count. To do this, make sure you follow these 4 rules: Grab their Attention […]
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  • By Anton Drake
  • Posted August 29, 2014
  • In content, content strategy, content writing, public relations
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4 Rules for Writing Great Content

Writing great content is an essential skill in the public relations industry, especially at a time when visual communication is favored. Here are 4 tips to make sure your content is effective: 1. Have a consistent tone of voice and a clear message: Tone of voice is essential to communicating your brand or company’s message, […]
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  • By Anton Drake
  • Posted August 21, 2014
  • In media relations, media strategy, newsworthy, pitch
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4 Tips for Strong Media Relations

At a time when information sharing is constant and news stories have extremely short lifespans, learning how to work with the media is essential to promoting your company. Here are four tips to help you create and maintain strong media relations:  1. It’s all about sales: Sell the media on what is newsworthy about your company. […]
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  • By Marcia Greenberg
  • Posted May 21, 2014
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The Learning Path Store – a Sad Ending to a Great Institution

While it is almost always fun to visit the Learning Path Store, Saturday was an exception. It was the last day at the store. During a typical visit you would always find a smiling Betty ready to help you find just the right toy to help that struggling student. You might also find a man […]
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  • By Anton Drake
  • Posted April 14, 2014
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The Pavilion on 62nd

Our newest client, The Pavilion on 62nd, held a great event Saturday. The Low County Boil attracted quite a crowd – with the combination of great food, the pool on a hot day and terrific music provided by KISS 105.3 FM. The Pavilion on 62nd has long been a great place to live, and it’s […]
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  • By Marcia Greenberg
  • Posted April 1, 2014
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Saying Goodbye to the Learning Path Store

Usually when we blog here, we speak as the business – David Greenberg Communications. Today, I am doing something different – speaking as the original owner and now partner in this agency. David Greenberg Communications celebrated 15 years in business in March, and for about half that time, we have had The Learning Path Store […]
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  • By Marcia Greenberg
  • Posted March 10, 2014
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Meeting with Writer’s Association of Gainesville

David had the privilege and honor recently to speak to the Writer’s Association of Gainesville about how to market their books if they self-publish. Despite it being a beautiful Sunday afternoon after what seemed like a week of cold and rain, nearly 70 people attended the event at the Millhopper Branch Library. With tongue held firmly in […]
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  • By Anton Drake
  • Posted January 13, 2014
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Caregiver Chronicle Debuts On the Web

The Gainesville Caregiver Chronicle, which has been publishing for a year, enters the virtual community this week. The newsletter, published every other month, offers connections for caregivers through personal articles, useful resources and support groups. The Chronicle has proven to be beneficial for senior citizens, but its outreach has been limited, until now! The new […]
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  • By Anton Drake
  • Posted December 13, 2013
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Facebook Has Become a Better Tool for Content Marketing

As Facebook matures, they are evolving into better resource for content marketers as well as users looking for useful news and relevant content. You may have noticed that the Facebook news feed has looked a little different for the past couple of months. Greg Finn discuses these changes in more detail in his article, “Goodbye […]
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