Blog

  • By Anton Drake
  • Posted February 4, 2015

Why email marketing should play an active role in your digital performance

Though email marketing is just one subset of the quickly growing era of digital communications, it’s one of the easiest ways to stay connected with audiences. However, it’s important to understand that email marketing should be used for maintaining customer attention, not as a primary tactic for lead generation. If done correctly, an email strategy […]
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  • By Anton Drake
  • Posted January 29, 2015

Why strategic digital marketing will set your organization apart

Many businesses are under the impression that simply having an online presence will bring them success. Without a strategic digital marketing plan, those businesses often find it difficult to stay competitive and reach their true potential. Not only is it important to achieve your organization’s internal goals, but also to actively reach both old and […]
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  • By Anton Drake
  • Posted January 22, 2015

What’s the true value of social media?

As we transition into this digital age, what’s all this hype with social media? Does it really help? Is it worth the extra energy? We often see that clients are apprehensive about adopting a social media strategy because they do not see its value; organizations are often judging a campaign based on direct monetary ROI […]
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  • By Anton Drake
  • Posted January 14, 2015

How to make your agency experience painless

At first, working with a public relations agency might sound like an intimidating feat. Entrusting your organization into the hands of outsiders requires trust and patience. But rest assured, developing a strong and loyal relationship with an agency would produce better results for your organization. As we learn your preferences, goals and working habits we […]
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  • By Anton Drake
  • Posted January 7, 2015

Make 2015 your year for marketing

It’s a new year, which means it’s time to make some marketing resolutions for your organization. Whether your goals involve brand awareness, social media or selling more of your product, all of us could benefit by remembering these three tips: Create a Schedule. Writing down your plan and sticking to it is crucial for maintaining […]
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  • By Anton Drake
  • Posted December 17, 2014

Not all stories are worth telling in public relations

Going into 2015, you may be asking yourself, “Does my company really need public relations?” The answer is, truthfully, that an organization of any size cannot hope to thrive in any market without engaging its publics. Likewise, it is just as important to know when public relations efforts would be appropriate and when they would […]
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  • By Anton Drake
  • Posted December 11, 2014

Press releases are not that complicated

The release of a new product, the hiring of a new CEO or a simple community event merits the writing of a press release. The release is a simple communications tool used to grasp the attention of the media, but sometimes an organization can make them more complicated than they should be. Here are a […]
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  • By Anton Drake
  • Posted December 3, 2014

8 tips to keep in mind when evaluating your website

Organizations large and small have joined the digital communications movement by launching a website. The question now becomes, “What defines a good website?” New innovations in creative design are constantly being developed, which are guiding the progression of digital media into the future. However, here are 8 constants to always keep in mind when evaluating […]
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  • By Anton Drake
  • Posted November 26, 2014

Happy Thanksgiving from Greenberg Communications

Thanksgiving is that point in the year when we start to look back and take stock of what 2014 was like. For us at Greenberg Communications, it was a year of change and growth. Many of us are fond of saying family comes first, and we lived that mantra this year. The result is we have grown and now […]
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  • By Anton Drake
  • Posted November 19, 2014

Good Design is Good Business

Effective communication is impossible without effective design. Design takes a central message or idea and turns it into something visual and tangible, which is one of the most successful ways to immediately connect with an audience. Tell a story Good design should not only communicate a message, but also the story behind that message and […]
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