Your Logo is Your Identity

  • By Anton Drake
  • Posted October 1, 2014
  • 1 likes

Your Logo is Your Identity

Whether you’re first launching or rebranding an organization, visual tactics will quickly and effectively communicate your message. Taking the time to develop a quality logo will ensure that the organization’s information and character are communicated to your target audience. Your logo is your organization’s personality. Through the use of efficient design, typography, color and shape, […]
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  • By Anton Drake
  • Posted September 26, 2014
  • 1 likes

Print Media Isn’t Dead

The communications professional is no stranger to the decline of print media.  The demand for faster information has radically changed the way people get their news and view our advertisements. What if, however, the return on investment of print media is still worth our attention? In a recent cross-media study by GfK Panel Services, 10 […]
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  • By Anton Drake
  • Posted September 19, 2014
  • 1 likes

Make Your Social Media Marketing Voice Loud and Clear

A strong social media presence is vital to the success of any organization. However, effectively connecting with your target audience isn’t always easy. Here are a few ways to make sure your message is both clear and powerful: Have someone in the company set the tone of voice for your marketing strategy. Whether it’s the […]
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  • By Anton Drake
  • Posted September 9, 2014
  • 1 likes

The Real Differences between Marketing and Public Relations

  There have always been blurred lines of responsibility in the communications industry. At a time when there are increased technological influences and a steady decline of traditional news platforms, it is even more difficult to determine who is responsible for what.   How can we clearly define the roles of marketing or public relations […]
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  • By Anton Drake
  • Posted September 4, 2014
  • 1 likes

Make Your Marketing Work for You

At a time when we are exposed to hundreds of advertisements each day, grabbing your target audience’s attention is even more difficult. Marketing professionals must mold advertisements to fit an audience’s preferences, which will make those few seconds of information really count. To do this, make sure you follow these 4 rules: Grab their Attention […]
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  • By Anton Drake
  • Posted August 29, 2014
  • In content, content strategy, content writing, public relations
  • 1 likes

4 Rules for Writing Great Content

Writing great content is an essential skill in the public relations industry, especially at a time when visual communication is favored. Here are 4 tips to make sure your content is effective: 1. Have a consistent tone of voice and a clear message: Tone of voice is essential to communicating your brand or company’s message, […]
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  • By Anton Drake
  • Posted August 21, 2014
  • In media relations, media strategy, newsworthy, pitch
  • 1 likes

4 Tips for Strong Media Relations

At a time when information sharing is constant and news stories have extremely short lifespans, learning how to work with the media is essential to promoting your company. Here are four tips to help you create and maintain strong media relations:  1. It’s all about sales: Sell the media on what is newsworthy about your company. […]
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  • By Marcia Greenberg
  • Posted May 21, 2014
  • 0 likes

The Learning Path Store – a Sad Ending to a Great Institution

While it is almost always fun to visit the Learning Path Store, Saturday was an exception. It was the last day at the store. During a typical visit you would always find a smiling Betty ready to help you find just the right toy to help that struggling student. You might also find a man […]
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  • By Anton Drake
  • Posted April 14, 2014
  • 0 likes

The Pavilion on 62nd

Our newest client, The Pavilion on 62nd, held a great event Saturday. The Low County Boil attracted quite a crowd – with the combination of great food, the pool on a hot day and terrific music provided by KISS 105.3 FM. The Pavilion on 62nd has long been a great place to live, and it’s […]
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  • By Marcia Greenberg
  • Posted April 1, 2014
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Saying Goodbye to the Learning Path Store

Usually when we blog here, we speak as the business – David Greenberg Communications. Today, I am doing something different – speaking as the original owner and now partner in this agency. David Greenberg Communications celebrated 15 years in business in March, and for about half that time, we have had The Learning Path Store […]
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