Are Podcasts The New Talk-Radio?

  • By Marcia Greenberg
  • Posted July 26, 2019
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Are Podcasts The New Talk-Radio?

With the rise of all media being driven through technological platforms, it leads us to believe that technology has the power to jump start different mediums. Through Apple’s podcast app, Apple users are able to download and stream podcasts for free. Listeners can also download podcasts through other apps such as Google Podcasts and Pandora. […]
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  • By Marcia Greenberg
  • Posted July 8, 2019
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Instagram’s New “Shopping” Feature

Is Instagram turning into the next Ebay? The popular social media platform has recently taken on a new way of advertising: Shopping on the app. As of last month, Instagram has added a feature that allows users to shop directly on the app. The company launched a new page titled “Shop,” where the team at […]
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  • By Marcia Greenberg
  • Posted April 22, 2019
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Technology and the Way We Use Social Media

Different types of technology across all mediums have shaped the way we use social media and the frequency that we use it at. It has even shaped the way that we conduct business through social media platforms. Telecommunication systems have impacted how quickly we can adhere to instant messages and “DMs” (direct messages). New computer […]
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  • By Marcia Greenberg
  • Posted April 2, 2019
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How to Target and Reach a Certain Audience

When working with a client, they will demonstrate specific outputs they are aiming to reach through their media efforts. When crafting the campaign or key messages for the media, it is very important to have a solid understanding of who your target audience is, and this begins with market research. Market research is a way […]
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  • By Marcia Greenberg
  • Posted January 8, 2019
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Why Networking is Important

When you own a business, it is true that your social media and the product or service you sell do most of the work for promoting your brand. However, there is one other major factor in your company’s success: networking. As a business owner, you are always working even when the suit comes off and […]
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  • By Marcia Greenberg
  • Posted November 28, 2018
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The Importance of Varying Your Social Media Content

The purpose of having social media accounts for your business is not only to advertise your product or service, but it is also to allow the public to get a sense of who you are; to humanize your brand. It is extremely important to get at least one brand-related message out to the public per […]
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  • By Marcia Greenberg
  • Posted September 18, 2018
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The Importance of Editing Public Relations Content

In today’s society, the vast majority of information is spread through social media, email, blogs and other digital outlets. Because of this, it is extremely important to make sure that all content is accurate and edited sufficiently to be correctly interpreted by every audience. It is safe to say that a person’s business is very […]
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  • By Marcia Greenberg
  • Posted August 13, 2018
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The Importance of a Strong Brand for your Company

Building a strong brand for your company is extremely important. A well-developed and appropriate brand can help your company succeed greatly, just as a weak one can cost you many consumers. Achieving a brand that is the best fit for your company is a multi-step process, which includes: Considering the audience- A brand is only […]
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  • By Marcia Greenberg
  • Posted July 9, 2018
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Handling a Public Crisis

The foundation of any solid company is its reputation. A company’s reputation, in terms of customer service and quality, is what keeps customers interested in doing business with this company. Well, what if a crisis occurs that tarnishes this great reputation that you and all of your employees have worked so hard to earn? Can […]
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  • By Marcia Greenberg
  • Posted June 6, 2018
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Why your Business Should Use Facebook Pixel

Facebook has recently created an advertisement enhancer: Pixel. Pixel is a JavaScript code that was designed to allow Facebook users the opportunity to post an advertisement for your business or website on Facebook and then track the account’s activity after the post as well as overall response to the post. And all you have to […]
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