Blog

  • By Marcia Greenberg
  • Posted February 13, 2020

The Age of “Fake News” and The Media

In today’s society, it seems that one must question everything that is put out on the Internet. Videos are being altered, public figures are being misquoted and the line between the truth and falsities is becoming blurred. Media consumers who use various streaming channels for work or for personal use have had to inquire whether […]
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  • By Marcia Greenberg
  • Posted January 13, 2020

The Importance of A Multi-Dimensional Media Presence

In today’s society, how a brand represents itself on all media levels is crucial for the success of the company. Whether it be Twitter, Instagram or LinkedIn, all social media platforms have the capability to take your brand to the next level. Not everyone has a million followers and the best part about the media […]
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  • By Marcia Greenberg
  • Posted December 18, 2019

How To Craft Your Marketing and Advertising Strategy For The New Year

With 20 years of experience under our belt, Greenberg Communications has an immense amount of knowledge in targeting a company’s public and crafting marketing or advertising strategies. With the end of the year nearing, we have compiled some ways for you to shape the way you market and advertise your company to your public in […]
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  • By Marcia Greenberg
  • Posted November 14, 2019

Instagram Plans to Get Rid of Likes: Is It for The Best?

News broke this past week that the social media platform will be doing away with likes altogether. This has some users worried, especially those who use this platform as a way to make money. The network has announced that this act of not having the specific number of likes be shown, is a way to […]
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  • By Marcia Greenberg
  • Posted October 14, 2019

Why you should consider hiring an agency for your company

Public relations and advertising agencies create a plethora of advantages for your company. Whether it is dealing with crisis management or promoting a new product or service, an agency has the expertise to advance your company to the next level. An agency has the opportunity to look at your company from an objective lens. They […]
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  • By Marcia Greenberg
  • Posted September 16, 2019

Building A Recognizable Identity for Your Brand

No matter what industry you are in, your brand is constantly evolving and changing based on your personal career growth or your company’s growth. When expanding your network and meeting people in the same industry, it is important to have a brand that people recognize. Sometimes a certain jingle or logo can help people recognize […]
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  • By Marcia Greenberg
  • Posted August 7, 2019

The Importance of Staying Ahead of Media Trends

In today’s society, social media is constantly evolving. In order for your company to best maintain clients and business, it is important for you to stay ahead of the game. Whether it be Instagram trends or website designs, you will have an advantage over competing companies if you maintain a relevancy regarding media trends. Keeping […]
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  • By Marcia Greenberg
  • Posted July 26, 2019

Are Podcasts The New Talk-Radio?

With the rise of all media being driven through technological platforms, it leads us to believe that technology has the power to jump start different mediums. Through Apple’s podcast app, Apple users are able to download and stream podcasts for free. Listeners can also download podcasts through other apps such as Google Podcasts and Pandora. […]
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  • By Marcia Greenberg
  • Posted July 8, 2019

Instagram’s New “Shopping” Feature

Is Instagram turning into the next Ebay? The popular social media platform has recently taken on a new way of advertising: Shopping on the app. As of last month, Instagram has added a feature that allows users to shop directly on the app. The company launched a new page titled “Shop,” where the team at […]
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  • By Marcia Greenberg
  • Posted April 22, 2019

Technology and the Way We Use Social Media

Different types of technology across all mediums have shaped the way we use social media and the frequency that we use it at. It has even shaped the way that we conduct business through social media platforms. Telecommunication systems have impacted how quickly we can adhere to instant messages and “DMs” (direct messages). New computer […]
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