Why Use an Editorial Calendar?

  • By Marcia Greenberg
  • Posted March 5, 2018
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Why Use an Editorial Calendar?

Social PR editorial calendars are a necessity in today’s world due to the increased number of media outlets owned by a brand. Thanks to the Internet and social media, many companies and organizations share their messages through blogs, online newsrooms, social media networking messaging, events, email campaigns, videos, promotions and web pages. For this reason, […]
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  • By Marcia Greenberg
  • Posted February 22, 2018
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The Truth About Content Strategy

When it comes to content strategy for websites or social media, many businesses and organizations make the same mistake, which is to share content about them instead of about their audiences. The truth about content strategy in relation to public relations and marketing is that professionals need to share content that their audiences find newsworthy […]
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  • By Marcia Greenberg
  • Posted February 8, 2018
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All You Need To Know About Audience Architecture

Audience Architecture is a concept proposed by Bob Pearson in his book Storytizing. Audience Architecture is the secret to all marketing professionals because it is what will grant success to all the hard work you put into marketing your business/organization online. According to Pearson, “No one can successfully transform communications, marketing or digital-media models without […]
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  • By Marcia Greenberg
  • Posted January 24, 2018
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Eight Tips to Effectively Answering Social Media Comments

It is true that one of our goals as owners of a business or as social media managers is to engage our audiences to the point that they take the time to respond to our social media posts. It is also true that while sometimes those comments are insightful, funny and flattering; some other times […]
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  • By Marcia Greenberg
  • Posted November 6, 2017
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How to Start a Blog in 2018

Blogging has quickly become one of the most popular ways to communicate with customers. It is a great way for your company to express a more creative side while still sharing useful information with others. For some, blogging may seem daunting at first. Follow the tips listed below to get a jumpstart on creating captivating […]
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  • By Marcia Greenberg
  • Posted October 25, 2017
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Marketing for the Holidays and the New Year

As the temperature begins to dip just below seventy degrees and the humidity begins to wane, it is clear that Florida fall is officially upon us. With October coming to a swift end, we are about to enter the thick of the holiday season and before we know it – 2018. Even if your company […]
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  • By Marcia Greenberg
  • Posted October 10, 2017
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How to Stand Out in a Crowd of Competitors

For small businesses, it can be difficult to differentiate yourself from the competition and build a unique identity. Successful differentiation begins with an effective branding strategy. Here are key ways to help your company stand out from the crowd: Customer Service: Whether you are in the service industry or not, the importance of happy customers […]
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  • By Marcia Greenberg
  • Posted October 2, 2017
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HOW TO MAKE A LITTLE ADVERTISING GO A LONG WAY

While advertising is sometimes considered one of the larger marketing initiatives a company can take on, it does not need to be that way. Whether you have a large budget for advertising or a small one, a little advertising can help your company in a huge way. Advertising will help you increase business and ultimately […]
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  • By Marcia Greenberg
  • Posted September 25, 2017
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The Infallible Guide to Content Marketing

Content marketing is one of the most important aspects of your organization’s strategy when making connections is your primary goal. No matter what platform you’re using for messaging, content is key when establishing and maintaining your audience’s loyalty. Content marketing does not need to be a complicated process. Following the steps below will help you […]
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  • By Marcia Greenberg
  • Posted September 19, 2017
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PLANNING FOR THE FUTURE

It is never too early to start planning for your company’s future. We are already nine months into 2017 and before long people will be thinking about the holidays – Halloween, Thanksgiving, and the winter holidays. Before you know it, January 1, 2018 will be staring back at you. Planning ahead for your company’s advertising […]
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