The Rights and Wrongs of Marketing

  • By Marcia Greenberg
  • Posted August 18, 2017
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The Rights and Wrongs of Marketing

Beyond traditional marketing outlets (print, radio, TV, online), your company may also want to utilize online or print directories and working with various groups in the community to get your name out there. These various groups can include nonprofits or other organizations based on your company’s interests. When outlining your marketing budget, find one or […]
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  • By Marcia Greenberg
  • Posted August 7, 2017
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Handling complaints

How you handle complaints is one of the most important parts of your marketing efforts. Give attention to every message that customers send. If they have taken the initiative to reach out, your business should take the time to respond to both positive and negative comments. Oftentimes, a negative experience can be salvaged and turned […]
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  • By Marcia Greenberg
  • Posted July 17, 2017
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Shareable Social Media

In our last article, we talked about some effective social media marketing strategies. This week, we wanted to share with you a more in-depth explanation of how to make your social media posts shareable. Most importantly, your company must first recognize which writing styles work best for each social media site. The content you are […]
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  • By Marcia Greenberg
  • Posted July 11, 2017
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How to Become a Pro at Marketing on Social Media

In order for your company to reach its full potential, you need to devote attention to your marketing strategy. When you make it a point to inform your customers about your products and services, your business is likely to increase its support and attract the appropriate audiences. One of the easiest (and cost-effective) ways of […]
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  • By Marcia Greenberg
  • Posted June 7, 2017
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A Great Design = A Great Business

Creating a central design for your business turns your mission into something that is tangible and visually pleasing for your audience. A great design is one that captures your audience’s attention immediately and effectively communicates a message. Below are some things to keep in mind when formulating ideas for your company’s main design: Make sure […]
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  • By Marcia Greenberg
  • Posted June 1, 2017
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Maintaining a Strong Social Media Presence

Social media plays such an important role in the way your company will be perceived. Effectively communicating your message and connecting with your target audience isn’t always easy. Below are some tips to help make your presence on social media as powerful as possible: Have a clear and consistent tone of voice on each of […]
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  • By Marcia Greenberg
  • Posted May 22, 2017
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What defines a good website?

Your website’s structure plays a huge role in creating clear paths for your online visitors that will enhance the experience. The navigation of your website is the clearest indicator of what your company’s primary focus is and what you do best. Good website design is backed by strategy. While new innovations in creative design are […]
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  • By Marcia Greenberg
  • Posted May 15, 2017
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How to Make Your Marketing Work for You

The heart of your business’s success is tied directly to your marketing techniques. Developing a successful marketing plan has become increasingly difficult due to the constant stream of advertisements that we are exposed to each and every day. As a result, the ability to capture and maintain your audience’s attention should be at the forefront […]
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  • By Marcia Greenberg
  • Posted May 2, 2017
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REASONS TO REBRAND

Making the decision to rebrand can breathe new life into your company. While the decision to rebrand is not always an easy one, with a solid marketing strategy, you can give your business the fresh start that it needs. Enlisting public relations and marketing professionals during the rebranding process can help you define your new […]
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  • By Marcia Greenberg
  • Posted July 21, 2016
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Advertising Media: What’s Right For You

Most businesses know that advertising will benefit their company. But, it can be overwhelming to decide the media that will get you the biggest bang for your buck. Here are the basics of the most common ways to advertise.   Newspaper Advertising through the news isn’t anything novel, but it’s a tried-and-true. There are certain […]
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