Blog

  • By Marcia Greenberg
  • Posted May 2, 2017

REASONS TO REBRAND

Making the decision to rebrand can breathe new life into your company. While the decision to rebrand is not always an easy one, with a solid marketing strategy, you can give your business the fresh start that it needs. Enlisting public relations and marketing professionals during the rebranding process can help you define your new […]
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  • By Marcia Greenberg
  • Posted July 21, 2016

Advertising Media: What’s Right For You

Most businesses know that advertising will benefit their company. But, it can be overwhelming to decide the media that will get you the biggest bang for your buck. Here are the basics of the most common ways to advertise.   Newspaper Advertising through the news isn’t anything novel, but it’s a tried-and-true. There are certain […]
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  • By Marcia Greenberg
  • Posted July 6, 2016

Blogging Basics

Blogging is a great way to promote your brand and humanize your company. But, for some it can seem like a daunting task to begin. Here are some tips to help you get started.   Pick a platform For most blogs, there is no need to pay the big bucks. There are plenty of free […]
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  • By Marcia Greenberg
  • Posted June 22, 2016

Facebook And Your Business

It’s the world’s most popular social media. Over a billion people log in to Facebook everyday – including your potential customers or clients. It’s important to use this social media tool correctly to reach your target audience. And to not just reach your target audience, you want to capture their attention in a meaningful way. […]
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  • By Marcia Greenberg
  • Posted June 14, 2016

Advertising: Do You Need It?

  Running a business includes a lot of expenses. For some, advertising may seem frivolous and unnecessary. However, this couldn’t be further from the truth. Investing a little in advertising can bring your company to the next level.   Brand Awareness   We’ve discussed previously the importance of creating a strong brand. The more familiar […]
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  • By Marcia Greenberg
  • Posted June 8, 2016

Email Newsletters: The Dos and Don’ts

Email marketing is a tried-and-true method of reaching your target audience. But these days, people are constantly flooded with an array of emails. Make your e-newsletter stand out from the rest of the inbox. Capture your readers’ attention, even on their busiest of days.   Do: streamline your content Users are more likely to click […]
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  • By Marcia Greenberg
  • Posted June 2, 2016

Online Reviews

In our digital world, it only takes a few clicks for customers and clients to share opinions about your business. We can’t stress this enough – reviews can make or break your reputation. And reputation is everything. Even with strong advertising, lots of negative reviews can ruin a reputation. However, strong reviews will increase your […]
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  • By Marcia Greenberg
  • Posted May 24, 2016

The Power of a Logo

In the grand scheme of things for your business, the logo may seem trivial. But, the impact of a logo is not to be underestimated. Invest in a good logo. The marketplace is flooded with various logos. Yours needs to stand out to be successful. This is not a part of your marketing to overlook. […]
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  • By Marcia Greenberg
  • Posted May 18, 2016

Marketing: It’s Changed

In 2016, it seems the world is moving at an ever-constant pace.  Throughout the years, marketing has evolved to keep up with the boom of technology. It’s essential that your company keeps up – you snooze, you lose. Here are some of the top changes in marketing to be aware of. Your brand’s voice is […]
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  • By Marcia Greenberg
  • Posted May 9, 2016

Stand Out This Summer

As the temperature and humidity indicate, we’re finally heading into summer. Seemingly everything in Gainesville slows down. That may have been true in the past but it is no longer, and that shouldn’t be the case for your company’s marketing efforts. Some companies assume that summer is a time to take a vacation from their […]
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