Blog

  • By Marcia Greenberg
  • Posted February 16, 2016

Seven Simple Tips For SEO

SEO, or Search Engine Optimization, doesn’t have to be complicated. Just a few key concepts can make your company website more compatible with search engines, bringing more traffic to your site. Have patience A newer site takes time to build its reputation compared to established sites. Trust that your SEO strategy will pay off eventually. […]
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  • By Marcia Greenberg
  • Posted February 8, 2016

Building and Keeping Your Reputation

It is easier than ever for customers to voice their opinions, especially online. Positive feedback can boost your client and customer base, while negative feedback can hurt your company’s bottom line. Don’t make the mistake of neglecting your reputation – strategize to put your company in the best light possible. Start from inside your company […]
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  • By Marcia Greenberg
  • Posted February 1, 2016

Spruce Up Your Website Before Spring

Your website is the backbone of your online presence, so it is essential that it stays up-to-date and relevant. There is no need to constantly overhaul your site, but a few tweaks can go a long way. De-clutter your site Before your website can truly be refreshed, it is important to weed out content that may […]
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  • By Marcia Greenberg
  • Posted January 26, 2016

Tips to Make Your Small Business Stand Out

It can be easy to get lost in the shuffle when so many companies are competing for your customers’ attention. However, there are some key strategies to keep your company on top.   Define your niche The first step in making your business stand out is to reflect on your business and its target audience. […]
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  • By Marcia Greenberg
  • Posted January 19, 2016

Why your company needs a blog

In our increasingly digital age, it is imperative that your business keeps up with the times. One of the best tools to keep your company relevant is blogging. Here are a few reasons why blogging will benefit your company: Increase visibility Social media and blogging are both cost-effective ways to direct customer traffic to your […]
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  • By Marcia Greenberg
  • Posted January 12, 2016

What’s Your 2016 Marketing Plan?

So It’s a new year, and we’re all back at work after taking off some holiday time. But the big question is, besides the last number of the year ending in 6 instead of 5, what has changed? Are you reaching your target audience any better than you were in 2015? The bigger question may […]
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  • By Anton Drake
  • Posted December 9, 2015

Social Media: One Piece of Your Marketing Plan

                  When you create a marketing plan, you don’t want to leave anything out. A marketing plan without a website or with no print, radio or TV advertising is worse than a three-legged stool. It’s a two-legged stool – doomed to fail. The same is true if […]
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  • By Anton Drake
  • Posted December 3, 2015

 Dos and Don’ts When Trying to Get Media Coverage

                Media coverage is one of the easiest and most effective ways to spread newsworthy information about your organization. And it’s also one of the best and quickest ways to grow your brand. Also it’s free. But getting past the gatekeepers is a challenge. They are cautious. When […]
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  • By Anton Drake
  • Posted November 18, 2015

It’s a Good Time to Review Your Website

One of the things we have been telling clients, potential clients and any businesses looking for an expert opinion is that this is the time of year to plan your marketing strategy for 2016. That’s especially true if your fiscal year and the calendar year are the same. Among the things you need to review is your […]
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  • By Anton Drake
  • Posted November 12, 2015

Don’t Hide for the Holidays

With Halloween just past us, and Thanksgiving, Christmas, Hanukkah and Kwanzaa all ahead, businesses that are not retail oriented often believe it is time to hide. That could not be further from the truth. First of all, there’s no time during the year that you should hide from marketing and advertising. Promoting what you do […]
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