Blog

  • By Anton Drake
  • Posted October 28, 2015

The Importance of an E-Newsletter

    About a year ago, we blogged here bout the importance of e-newsletters being part of your marketing strategy. Now, a year later, we have a half a dozen clients for whom we produce e-newsletters – most monthly but some quarterly. The e-newsletter is one of the most effective tools in your marketing belt. […]
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  • By Anton Drake
  • Posted October 22, 2015

Be a partner with your marketing agency

Surprisingly the biggest objection I hear from people about hiring a marketing agency is not the cost but the uncertainty about how to work with that agency. I remind clients and potential clients constantly that they are the experts in their particular field. They would not hire a plumber to do legal work, or a doctor to […]
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  • By Anton Drake
  • Posted October 7, 2015

It’s Fall – Time to Plan for 2016

We’re finally seeing a change in the weather and before too long people will be thinking about holidays – Halloween, then Thanksgiving and then the winter holidays. That also means it’s time to start considering your advertising and marketing strategy for 2016. In most cases, you have already been hit with opportunities to support many […]
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  • By Anton Drake
  • Posted September 24, 2015

Bringing in More United Way Small Business Partners

    Back in May I wrote here about David Greenberg Communications becoming a United Way Small Business Partner. That decision was made for two reasons. First, I knew it was a good thing for us to do for the community. Second, Chris Wells, who runs the United Way Small Business Partner program, is tenacious in her efforts. As […]
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  • By Anton Drake
  • Posted September 17, 2015

Dealing with Customer Complaints: It’s Changed Through the Years

There was a time when customers complained only one way – they came back to your store or office and told you their complaint. And if you were a good business person, you corrected the problem. Beyond that, they could tell their friends about your lousy service. Well times have certainly changed. While customers or clients may […]
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  • By Anton Drake
  • Posted September 3, 2015

Precision Window Cleaning: New Name, Same Great Service

          A transition that started back in June is almost complete for our client, Precision Window Cleaning (www.theprecisionwindowcleaners.com). The former Roth Window Cleaning was purchased from Chad Roth by the company’s operations manager, Chris Nickerson on July 1. For Chris, that meant all new responsibilities – primarily going from being an employee to running […]
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  • By Anton Drake
  • Posted August 26, 2015

The Best Restoration: A Great Client Dedicated to Providing Outstanding Customer Service

        We learned a new term this summer – turn season. That’s the short period of time when UF students leave after the summer semester and return for start of fall. We learned about it because of our client The Best Restoration. Jorge Villalobos and his outstanding staff put on a performance during the three-week […]
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  • By Anton Drake
  • Posted August 5, 2015

Working Together to Tell a Great Story

It’s always great to work with a colleague but when you can do it for something that brings joy to people, it’s even better. Writer and editor Felicia Lee (www.verveeditorial.com) who, like me, is a member of the BNI (Business Networking International) Green Machine chapter in Gainesville, Fl., is working with me to create written histories for families. […]
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  • By Anton Drake
  • Posted July 29, 2015

Marketing Decisions: How Do You Know What’s Right and What’s Wrong

It seems that summer is one of the busiest times of the year when it comes to making marketing decisions, maybe surpassed only by the end of the calendar year. In addition to the traditional marketing decisions – online, print, radio and TV – you have to deal with phone books, directories and an assortment of other […]
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  • By Anton Drake
  • Posted July 22, 2015

Check out the Caregiver Chronicle

We usually write in this spot about our clients or some aspect of marketing. Today, we are doing something a little different. While the Caregiver Chronicle is technically a client, it is not really like any of the others. The Caregiver Chronicle came out of an idea from Cheryl Robinson, a social worker who specializes in dealing with […]
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