Blogging is a great way to promote your brand and humanize your company. But, for some it can seem like a daunting task to begin. Here are some tips to help you get started.
Pick a platform
For most blogs, there is no need to pay the big bucks. There are plenty of free platforms to create a blog worth your company. WordPress is very popular because it is easy to set up and offers a variety of formats.
Timing is everything
When you first start your blog, it can be tempting to post all the time. But, the novelty of your blog could wear off and your inspiration will fade. It’s best to stay consistent, and blog about once a week. This way, you can ensure that you’re putting out good content, not just a lot of content.
Craft Content Wisely
A great company blog draws readers in with content that benefits the reader. This is your chance to show readers that you’re an expert in your field. To begin, it can be helpful to create a list of blog topics. This will get your mind thinking in the right direction. Also, write about something that you find interesting. Then, hopefully your enthusiasm will carry through to your readers. If you don’t find your blog interesting, how can you expect your readers to?
At Greenberg Communications, we have years of experience creating captivating blogs for our clients. Join our list of satisfied clients and give us a call.