Category: Uncategorized

When working with a client, they will demonstrate specific outputs they are aiming to reach through their media efforts. When crafting the campaign or key messages for the media, it is very important to have a solid understanding of who your target audience is, and this begins with market research. Market research is a way…

When you own a business, it is true that your social media and the product or service you sell do most of the work for promoting your brand. However, there is one other major factor in your company’s success: networking. As a business owner, you are always working even when the suit comes off and…

The purpose of having social media accounts for your business is not only to advertise your product or service, but it is also to allow the public to get a sense of who you are; to humanize your brand. It is extremely important to get at least one brand-related message out to the public per…

In today’s society, the vast majority of information is spread through social media, email, blogs and other digital outlets. Because of this, it is extremely important to make sure that all content is accurate and edited sufficiently to be correctly interpreted by every audience. It is safe to say that a person’s business is very…

Building a strong brand for your company is extremely important. A well-developed and appropriate brand can help your company succeed greatly, just as a weak one can cost you many consumers. Achieving a brand that is the best fit for your company is a multi-step process, which includes: Considering the audience- A brand is only…

The foundation of any solid company is its reputation. A company’s reputation, in terms of customer service and quality, is what keeps customers interested in doing business with this company. Well, what if a crisis occurs that tarnishes this great reputation that you and all of your employees have worked so hard to earn? Can…

Facebook has recently created an advertisement enhancer: Pixel. Pixel is a JavaScript code that was designed to allow Facebook users the opportunity to post an advertisement for your business or website on Facebook and then track the account’s activity after the post as well as overall response to the post. And all you have to…

Recently at David Greenberg Communications, we were faced with a new challenge. Our client, America’s Escape Game Gainesville, needed our help promoting the opening of their business with barely a week before the grand opening. With not much time, we needed a marketing strategy that could be executed immediately. With the time crunch, we decided…

The competitive environment among businesses and organizations grows each day, and for this reason, it is crucial to always stay ahead of the game. It is true that social media plays a major role when it comes to sharing your company’s mission with its audience; but, although it might help to reach more people in…

Visuals are no longer the future, but the present. In order to stand out among the rest of businesses and companies who are also on social media, it is important to not only create catchy messages, but to accompany those with appealing visuals. The importance of images, videos, GIFs and infographics has been discussed for…