The term content marketing is a popular buzzword in the PR and marketing world – but how does it apply to your business? It may actually be the missing piece of your marketing plan. Content marketing involves strategically releasing content to your target audience that is both relevant and valuable to your industry. This tactic can boost your relationship with two important things: the customer and the web.
Customers appreciate content marketing
When customers view your content, you seem trustworthy. In their eyes, you’re an expert on the industry. Blogs, social media posts, newsletters and more can all achieve this. Ideally, you’ll want to utilize as many platforms as possible to really reach your audience.
Search Engines appreciate content marketing
The first place many customers look for a product or service is Google. You want your site to have a high SEO, or search engine optimization. This way, your potential customers can find you on the web. Keeping up a steady stream of fresh content will improve your site’s SEO.
Relying on facts to sell your product or service may fall flat. That’s where content marketing comes in. It tells a story behind your product. However, consistency is key. Sporadic content will not be effective. Professionals can ensure that you are getting quality and constant content to your customers, and your business will reap the rewards.