Doing Good for the Community

Usually in this space we write about trends in marketing or feature the work of one or more of our clients. But it’s always exciting to write about a client doing good work in the community.

One such example is Larry and Harriet, owners of the two Carpet One Floor & Home shops in Gainesville.

Larry, along with Carpet One Floor & Home owners across the country, is working with the Building for America’s Bravest (BFAB) program. Created by the Stephen Siller Tunnel to Towers Foundation, an organization begun in memory of a fallen 9/11 firefighter, the BFAB program builds high-tech smart homes for service members returning from war who have been catastrophically injured.

New York City firefighter Jack Carter will be at the Carpet One Floor & Home store at 227 NW 23rd Ave. next Thursday, June 11 at noon to present Larry with a specifically-designed shadowbox containing 9/11 steel from Ground Zero.

Carpet One Floor & Home, and its manufacturing partner Mohawk, have committed to providing flooring materials and installation for 46 of these smart homes. Each store’s customers are invited to share information about the program with others, and make a personal contribution at the store site. The goal is to collect a donation of $10 or more from each customer, to ultimately enable the building of more of these homes.

“When they talked to us about this program we found it so inspiring and decided as a company to get on board. It’s standard for Carpet One Floor & Home to participate in the community, but it’s gratifying to see something built and finished,” said Larry.

And he’s hoping that the attention from next Thursday will lead to a home being built in our area.

“There has been a home built down in Tampa,” he said. “We’re looking for a candidate here so we can get on the list for a home.”

The public is invited to attend next Thursday and help Larry kickoff that effort. It’s a great thing to do.