It’s the world’s most popular social media. Over a billion people log in to Facebook everyday – including your potential customers or clients. It’s important to use this social media tool correctly to reach your target audience. And to not just reach your target audience, you want to capture their attention in a meaningful way. Without further ado, here are some tips to optimize your company’s Facebook presence.
Use Visuals
A great Facebook page starts with a great profile picture and cover photo. Use company logos and clear, quality photos. A cover photo should be eye-catching and convey what your business is about.
Quality over Quantity
Many companies stress over how often to post, and at what times. But, the first thing to consider is the quality of the content. It’s better to have useful, interesting content, rather than constant postings of sub-par material. Also, adding links to your blog is a great way to streamline your brand to multiple platforms.
Business Page Over Personal
Some business owners think that they can use their personal Facebook account as their company page. Stop! Although they seem similar, business pages have unique features that benefit your audience. With just one “like,” your customers and clients will be updated on all of your content.
Navigating the world of social media for your company can be confusing. You don’t have to do it alone. Enlist the help of professionals. At David Greenberg Communications, we’re ready to help.
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