At a time when we are exposed to hundreds of advertisements each day, grabbing your target audience’s attention is even more difficult. Marketing professionals must mold advertisements to fit an audience’s preferences, which will make those few seconds of information really count. To do this, make sure you follow these 4 rules:
Grab their Attention
Getting your audience’s attention is what will get them to keep reading or watching. You must include elements like eye-catching graphics, bold typography and a catchy headline. Design your marketing strategy to your audience’s taste and you’ll be sure to capture more than a few seconds of attention.
Peak their Interest
Once you have someone’s attention, the next step is to keep him or her interested. Customers have one priority- themselves, which means you must do everything in your power to make it about them. Make sure you’re using information that will directly relate to your audience and emphasize how they could solve a problem.
Evoke their Desire
Explain how your company or product can benefit them. Emotionally engage your customers with your marketing strategy to prove that life can be better with you in his or her life.
Solicit their Action
Make it clear to your audience what you want them to do and when. The most efficient way to do this is to make an offer they can’t resist and attach it to a deadline.
(Photo credit: http://www.actinweb.com/wp-content/uploads/2013/01/marketingan.jpg)
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