A strong social media presence is vital to the success of any organization. However, effectively connecting with your target audience isn’t always easy. Here are a few ways to make sure your message is both clear and powerful:
Have someone in the company set the tone of voice for your marketing strategy.
Whether it’s the CEO or small business owner, someone needs to set the tone for social media output. Doing so will create a unified brand behind your organization, which is necessary to establish credibility within your target audience.
If one person cannot commit time to engaging the online community, make sure you hire a communications professional.
Your presence must be felt, and felt often.
You should engage your publics on social media every day. Provide your audience with updates on products and the industry you are involved with.
Make sure to respond to both positive and negative feedback on all platforms. If you neglect to respond to negative comments, that information may come across as true and endorsed.
Use these platforms to learn about your customers.
First and foremost, you should research which platforms your audience spends the most time using. From there you can figure out what message they want to hear.
Tailor your message based on their preferred social media platforms. If your audience prefers using Twitter, make sure you can prepare short but powerful messages. If your audience is more familiar with a topic or brand, look to platforms like WordPress or Tumblr.
Promote and engage.
Social media is meant to build new relationships and strengthen existing ones. Promote newsworthy information and engage customers by making feedback surveys and incentives.
Always remember that you should be connecting your brand to your audience in a way that benefits them and solicits their action. Take the time to appreciate their loyalty by thanking them.
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