Mindblown: a blog about philosophy.

  • Make Your Social Media Sharable

    The key to effective social media strategy is writing innovative and informative content in the appropriate formats. Communications professionals must be aware of the different styles of writing for various social media platforms and be able to adapt their content respectively. Writing effective content is a major factor in producing sharable and likeable social media…

  • Congregation B’nai Israel Presents Program to Promote Interfaith Dialogue

    The world has become increasingly diverse as we continue to transition into a new digital age filled with social change. Though we have seen society begin to promote social acceptance, there should be more opportunities to expand on our communications about social issues. Congregation B’nai Israel, located in Gainesville, will host an evening to promote…

  • 5 Tips to Make your E-Newsletter Work for You

    One of the best tactics for organizations (especially new ones) to use is the e-newsletter. Unless you’re spamming your target audience, sending out an electronic update should both maintain the attention of your followers and generate new ones. Because this tactic puts your organization in direct contact with its target audiences, attention to detail is…

  • Keeping Your Press Communication Professional

    A quality press release is the best way to grasp and maintain the attention of the media. Whether you have an event coming up, a new product or a new social change campaign, writing an effective release will increase your media coverage tenfold. If you make sure your newsworthy information is presented in a professional…

  • Why Public Relations is the Hot Trend Right Now

    If you’ve taken a look around the communications industry lately, you’ve noticed that organizations both small and large have taken on some type of public relations strategy. Why is PR becoming such a hot trend? Here’s what PR can do better than a traditional marketing approach: Make a connection. At a time when people are…

  • The real strategy behind social media marketing

    Social media can be an extremely powerful way to connect to your publics. You can both solicit action from your active publics and peak the interest of any latent publics through effective social media. There are countless platforms and strategies to choose from, so how do you decide when and where to post? Here are…

  • Your Logo is Your Identity

    Whether you’re first launching or rebranding an organization, visual tactics will quickly and effectively communicate your message. Taking the time to develop a quality logo will ensure that the organization’s information and character are communicated to your target audience. Your logo is your organization’s personality. Through the use of efficient design, typography, color and shape,…

  • Print Media Isn’t Dead

    The communications professional is no stranger to the decline of print media.  The demand for faster information has radically changed the way people get their news and view our advertisements. What if, however, the return on investment of print media is still worth our attention? In a recent cross-media study by GfK Panel Services, 10…

  • Make Your Social Media Marketing Voice Loud and Clear

    A strong social media presence is vital to the success of any organization. However, effectively connecting with your target audience isn’t always easy. Here are a few ways to make sure your message is both clear and powerful: Have someone in the company set the tone of voice for your marketing strategy. Whether it’s the…

  • The Real Differences between Marketing and Public Relations

      There have always been blurred lines of responsibility in the communications industry. At a time when there are increased technological influences and a steady decline of traditional news platforms, it is even more difficult to determine who is responsible for what.   How can we clearly define the roles of marketing or public relations…

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